From the "What a surprise" file:
l'm sure anyone watching late-night cable television has seen those 'Girls Gone Wild' videos being advertised. The owner of that company is actually a younger guy by the name of Joe Francis. He's been featured in various publications and video shows (I remember watching a show about him on VH1). The guy's ridiculously wealthy, and gets sued all the time. The Los Angeles Times sent a reporter to hang out with him for a few days. The story is amazing (link). This might be the best thing I've read that was written for a newspaper in my entire life. This Joe Francis guy is just a total scumbag. He's borderline delusional, and completely disrespectful of women.
The killer is that he's put himself at this nexus of hormones, alcohol, and inexperience to make money in a (mostly) legal way.
The 9 trillion dollar question is: Is he exploiting these 'girls gone wild'?
I guess this requires we look up the exact definition of exploitation:
1 : to make productive use of : UTILIZE <exploiting your talents> <exploit your opponent's weakness>
2 : to make use of meanly or unfairly for one's own advantage <exploiting migrant farm workers>
From Merriam Webster's online.
If we assume that "nudity" is a productive use of these girl's assests, then clearly, Joe is making productive use of them. I don't think anyone is really arguing that what he is doing fits the first part of that definition (except maybe Joe, who doesn't seem so bright). There is the second part of that definition though. "meanly or unfairly".
Let's start with
unfairly. I would say that unfairly implies that the benefit Joe Francis receives is greater than the benefits that the girls receive. The article I linked to above includes some brief interviews with girls who did, in fact, "go wild". These girls indicate that they expect some combination of the following: personal liberation, exposure to movie directors, fame, and/or an article of clothing with the Girls Gone Wild logo. Quantifying the market value of the apparel is easy: These items are going on ebay for between $1 and $15. Quantifying the market value of the personal liberation, exposure and fame are more difficult. These are items which have different value to different people. Still, I'm pretty certain that I do not know of a single movie actress who got their start appearing on Girls Gone Wild. I'm pretty sure we would have heard about that. So let's say that the exposure is essentially valueless (maybe you could get into the pornography industry?) and the fame is pretty weak.
So what does Joe get out of this? Well, according to the L.A. Times article, Mantra Entertainment (the business producing and selling the videos...yes the initials are ME) pulls in at least $40 mil a year in profits (wow...I hope I never have a daughter...seriously). I also am embarassed to say that I saw a show on some network about Joe's house. Let's just say this guy must be making some serious buck.
Let's see, let's see. Joe gets money, girls get personal liberation, some worthless exposure and fame, and a t-shirt. You see I (and probably most people) think this could be construed as an
unfair exchange. I would even suggest that many women who appear on the videos would agree, when they are sober. That's not the case here though. The whole setup for Joe's operation is that they throw a big party and provide a
lot of free booze. Enough alcohol (did we mention these are mostly hormone-driven teens?) and value of that worthless exposure, personal liberation, and, quite frankly, t-shirt begins to sky-rocket (it is an ugly shirt...they must keep the lighting bad).
Still, I think this would all be very difficult to show in a court, which is why this scumbag isn't actually in jail right now.
Ok, let's switch to the
meanly part of that definition (I'm not sure meanly is itself a word, but whatever). Is he mean about how he uses this exchange? Oh hell yes. The bastard has been charged, multiple times, with rape. The L.A. Times article describes a rape that occurred while the reporter was in the area. This doesn't seem like the actions of a guy who really gives a crap. The VH1 special I saw about him was similarly barbaric. The guy treats women like they are all idiots.
Joe does that trick that lazy clever people like do to make other people look stupid...want to know how it goes?
OK, start out by learning one really obscure factoid. Joe pulled out the qwerty keyboard stuff. In case you don't know, the arrangement of keys on the keyboard was originally designed to space out the letters on the typewriter so that commonly used keys struck in quick succession would not stick together and screw up the page. Now, don't you feel a little inferior because you didn't know this, but I matter-of-factly just stated it as if it was obvious? That's the trick. You just non-chalantly work your precious factoid (which must be
very obscure) into conversation, act surprised that the other person doesn't know, and then (if you're a real jerk) make fun of that person for not knowing. Needless to say, Joe Francis is a real jerk.
I've now read 1 article and seen 1 TV special on Joe Francis, and he pulled the trick twice.
We need a name for this trick. From now on, I christen this the
Oscar Wilde Trick. Why? Cuz it feels like something Oscar would do...although I don't actually
know this.
Back to the point, since I seem to be digressing here. Joe Francis is clearly mean when he exploits these women.
Was this all just a long, convuluted way of saying: Joe Francis is a worthless bastard who deserves a vicious
venereal
disease because he is exploiting young women?
Yes.